Our Firm

The power of diversity.
A culture of caring.

Diversity is important to organizations for many reasons. Not only does it help reflect the constituencies they serve, diverse voices yield better outcomes. Diversity improves performance, productivity and growth. It also boosts employee health and well-being, while allowing employers to deliver higher quality service.

Additionally, it’s important to Peña Search because we know that the organizations we serve are more than just organizations. They are catalysts for important causes—causes that support communities, champion those in need and broaden our collective consciousness.

Putting the right people in leadership positions has been our goal since Peña Search was founded in 2009. For over a decade, we have worked with nonprofits across the country—from Tampa to San Francisco—to find candidates that have a passion for their work and communities, along with a keen understanding of the power of diversity.

We’d love to help your organization take its next steps—one person at a time.

Holly Sherman Peña

Founder & CEO

Holly Peña deeply cares about the people who have dedicated their lives to non-profits. Her passion is part of the heart of Peña Search, which she founded in 2009 with a unique vision to serve both ...

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Carlos González Peña

Founder & President

Carlos González Peña’s fascination with non-profits began while earning a master’s degree at The University of Texas at Austin’s LBJ School of Public Affairs. It was there that he was exposed ...

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Dianne Puls

Search Director

A graduate of Cornell University, Dianne Puls’ early career was spent as a human resources professional in recruiting and management development with American Hospital Supply Corporation and ARCO Oi...

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Travis Hillier

Travis Hillier

Search Director

Travis Hillier joined Peña Search in 2015, where he conducts and supports searches at many different levels. He is committed to finding and placing the right leaders that will have a demonstrable imp...

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Cindy Maloney

Cindy Maloney

Search Director

When Cindy Maloney joined Peña Search in 2018, she brought diverse knowledge of both the for- and non-profit sectors. Her expertise was honed not only through positions in financial services and reve...

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Lynn Ray Sherman

Lynn Ray Sherman

Consultant, Board Advisory

Lynn Sherman has had a successful career as an attorney, consultant, and executive for more than 25 years, but throughout, his passion has been leading the development and transformation of non-profit...

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Marissa Ramirez Anchia

Client Relations Director

Marissa Anchia earned her Bachelor of Arts degree from St. Mary’s University and a Master of Liberal Studies and Graduate Marketing Certification from Southern Methodist University. Her professional...

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Amanda Rachelle

Operations Director

Ensuring smooth business operations has been an essential part of Amanda’s career. Prior to joining Peña Search in 2019, she spent 12 years managing the operations of two successful Dallas law firm...

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