Fundraising Is Not Failing, Expectations Are: Misconceptions About Revenue Growth

By Gordon Andrew |

Fundraising Is Not Failing, Expectations Are: Misconceptions About Revenue Growth by Carlos Peña Revenue concerns are common in the nonprofit sector. Boards seek growth, CEOs face pressure to diversify funding, and chief development officers are hired with ambitious targets and tight deadlines. However, revenue challenges often stem not from poor fundraising tactics, but from unrealistic…

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