Peña Search Recruits CFO

Peña Search Recruits CFO for Visit Dallas

Visit Dallas has named Kathie Parsons as its new Chief Financial Officer, effective May 5. With more than 30 years of financial leadership experience—including roles as CFO of the New York Philharmonic and the AT&T Performing Arts Center—Parsons brings deep expertise in finance, accounting, and operations within mission-driven organizations. In her new role, she will oversee strategic financial planning, compliance, and IT functions for Visit Dallas.

Peña Search is proud to have led the national search for this critical leadership role. We’re honored to have partnered with Visit Dallas in identifying such a highly qualified and values-aligned leader to help guide the organization’s future.

Visit Dallas

Visit Dallas is an independent, not-for-profit sales and marketing organization contracted with the City of Dallas to promote Dallas as a premier business and leisure travel destination. The organization’s collective efforts generate positive economic impact, diverse jobs and state and local tax revenues, benefiting the community and improving the quality of life for all residents.

Peña Search

Peña Search is an executive search firm dedicated to the long-term leadership goals of clients in the non-profit and mission-driven sector.  They focus on aligning leaders with organizations through a personalized and thoughtful process, hence addressing each client’s unique needs and cultural environment. Search Directors Travis Hillier and Cindy Maloney completed this search, using their extensive experience in identifying and placing long-term leadership candidates. This appointment highlights Peña Search’s commitment to positioning impactful leaders, and furthermore, supporting the mission of its clients.

Call today for more information on how Peña Search can find the right leadership to take your organization to the next level.

Read more at Visit Dallas Announces New Chief Financial Officer.